We are seeking a Content Marketing Senior Specialist to join our Marketing team, based in Madrid (Spain). You'll be joining our Marketing team where you'll get the opportunity to take initiatives and drive the execution of the Content Marketing function.
You will work very closely with the Product team, the Sales team, and the Marketing team and will have the fantastic opportunity to take the content marketing function to the next level, align Product and Marketing projects, and genuinely make a positive impact on the organization moving forward. You’ll be both a thinker and a doer, full of great ideas about how we can create great experiences for our leads, customers and the wider community.
The candidate will be responsible for
Build and implement the content strategy alongside the Marketing Leadership.
Plan and develop the quarterly content strategy to optimise the Marketing Funnel for growth.
Lead our external content agency and work with them to create thought leadership content that converts traffic into leads, increases conversions and drives growth including: blog posts, Ebooks, Webinars, Reports, Cheatsheets, guides, etc. (writing of some pieces will be needed depending on the strategy)
Partnering with the Growth function, product marketing, customer success and sales teams to plan and orchestrate content strategy across multi-channel programs and getting it in front of the right audiences, at the right time
Identify storytelling opportunities for internal and external communication (prospects, clients, and retention phases)
Run monthly performance reports to help the marketing leadership understand what is working as well as areas for improvement.
Ensure that the content is optimized for SEO and uses keywords appropriately.
Driving and managing all design processes with our designer related to collateral you create, and localisation of all materials
Do market research - both primary and secondary - to extract data that we will use as part of the content strategy
3+ years of relevant content writing experience in B2B SaaS / Tech organizations
Ability to translate technical concepts into value propositions.
A digital content wizard with an analytical mindset.
Rock-solid communicator and storyteller and you can proudly showcase relevant credentials.
You have the ability to deliver high-quality content paying extremely close attention to detail.
Have high level of attention to details and able to work with deadlines while juggling multiple projects
Empathy and good communication skills
Highly self-driven sense of motivation.
Ability and desire to work in a fast-paced challenging environment.
C2 in English (native English speaker is a super plus)
Experience in solar or in the renewable energy sector is a bonus
Other languages are a plus
What we offer
Hybrid working model (able to combine working from home and from our office in Madrid city center).
Great teamwork working side by side with an incredibly talented workforce willing to share its knowledge and expertise.
Career development according to your aspirations and interests. We support our employees with continuous training. You'll get to work together with your manager on defining your career path (focused on technology, team management, and many other possibilities).
Opportunity to develop yourself and to be part of a fast-growing startup. You’ll have a direct impact on our way of working and decisions made in the business.
Compensation commensurate with experience.
Work-life balance and Diversity and Inclusion initiatives. We work with humans. Happy humans.
Your work will be meaningful and have a direct impact on the planet. Together we shape the future of renewables.
At RatedPower we are on a mission to accelerate the energy transition by increasing the global solar energy capacity through disrupting and user-friendly cloud-based solutions. We have created pvDesign, a cloud-based software that automates and optimizes the analysis, design, and engineering of photovoltaic plants in all its stages. Only in 2020, our clients have been able to execute an extra 147 projects that they would have been able without pvDesign, totalising 8.82GW installed/year. It’s the equivalent to the electricity consumption of 4.5 million households worldwide. This leads to an annual reduction of 6 million tons of CO2 and an annual decrease of 9 million oil barrels.
By merging technology and engineering, we aim to strengthen the renewable energy industry, bringing cost reduction and maximizing the efficiency of solar plant deployment. Our ultimate goal? To accelerate the energy transition by contributing to the proliferation of solar energy worldwide.
Diversity of identity, perspective, and experience makes us stronger. We welcome you to apply to RatedPower regardless of your background, gender, ethnicity, age, orientation or ability.